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Frequently Asked Questions

General

What does JJ Díaz de Sandi & Asociados do?
We are a hotel and tourism consulting firm based in Guadalajara since 1970. We offer market and feasibility studies, hotel development, due diligence, asset management, hotel transactions, JJ Intelligence and the Clavis Suite PMS.
Where are you located?
We are headquartered in Guadalajara, Jalisco, Mexico, and work across Mexico.
Do you serve all of Mexico?
Yes. We have completed more than 160 market studies across more than 300 cities in Mexico.

Market & feasibility studies

What is a hotel market study?
It is the analysis of destination, demand and competition that estimates the occupancy, rate and RevPAR a hotel can achieve. See our hotel market study service.
What is a hotel feasibility study?
It is the technical analysis that determines whether a hotel project or asset can be profitable under a specific business model, with market data, projections and actionable conclusions.
What does the feasibility study include?
Supply and demand analysis, asset positioning, occupancy and rate projection (ADR/RevPAR), required investment and expected return, and a recommendation on the operating model or brand.
How long does a feasibility study take?
Usually 4 to 6 weeks; the exact timeline is defined in the proposal.
Does the study include a digital assistant?
Yes. It includes JJ Analyzer, a digital assistant to look up your project's data whenever you need it.

Projects & development

How is the feasibility of a hotel or mixed-use project assessed?
Feasibility is assessed by combining market analysis (demand, competition and guest profile) with the project's financial projection: occupancy, average daily rate (ADR), RevPAR, required investment and expected return. In mixed-use projects we analyze how each component contributes to or competes for demand. Every conclusion is backed by more than 160 completed studies and fieldwork.
What risk variables should be assessed before developing a hotel?
Beyond the market, a serious analysis reviews the location and site conditions, the availability and cost of utilities (electricity/CFE, water and drainage), applicable licenses and permits, the competitive environment and the consistency between project size and investment. Anticipating these factors prevents cost overruns and construction delays.
What does a hotel operations review include?
Our executive president has more than 40 years in hotel operations (Posadas de México, Crowne Plaza, Holiday Inn, Hilton and Grupo HOLA). We review processes, performance and areas of opportunity to improve the hotel's profitability, from opening to ongoing operation.
What is hotel due diligence?
It is a full review of market, operations, finances and risks before buying, selling or financing a hotel. See our hotel due diligence service.
What is hotel asset management?
It means representing the owner before the operator and tracking the hotel's performance to protect and grow the asset's value. See our hotel asset management service.

JJ Intelligence

What is JJ Intelligence?
It is business intelligence for hotels, delivered via WhatsApp: business pulse, revenue management, demand forecasting, competitive benchmarking, review analysis with ABSA, mystery shopper and automated reporting.
Do I need to install an app to use JJ Intelligence?
No. Reports and alerts arrive directly on your WhatsApp, with no additional apps.
What is ABSA review analysis?
ABSA (Aspect-Based Sentiment Analysis) is an AI analysis that reads every review and breaks it down by aspect (cleanliness, service, room, check-in and more), identifying what is praised and what is criticized in each one.
What is the mystery shopper service?
Professional evaluators interact with your hotel incognito, from booking to check-out, to measure the real quality of service at every touchpoint with objective criteria.

Clavis Suite (PMS)

What is Clavis Suite?
It is a cloud hotel management platform (PMS) for independent hotels: it centralizes reservations, inventory, rates and operations, with an integrated channel manager and CFDI 4.0 invoicing. See Clavis Suite · Hotel PMS.
Does Clavis Suite include CFDI 4.0 invoicing?
Yes. CFDI 4.0 invoicing, compliant with Mexican tax regulations, is built into the operation.
Does Clavis Suite connect with Booking and Expedia?
Yes. It includes an integrated channel manager to distribute and sync your inventory across OTAs such as Booking, Expedia and Airbnb from a single panel.

Hotel transactions & contact

How do hotel transactions work?
We connect capital with hotels and projects through professional buy-sell brokerage, backed by feasibility and a network built over decades in Mexican hospitality.
How do I book a consultation?
You can message us on WhatsApp or call 33 1280 9358, or email juanjose@jjdiazdesandi.com.

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