Hotel experience
Decades seeing the business from operations, management and investment.
About Us
The hotel experience behind JJ Díaz de Sandi & Asociados is not an abstract figure: it is the career of the firm's team. We are a small, multidisciplinary team combining operational experience, rigorous market research and applied technology, so that every recommendation is backed by real data, not a generic template.
More than 160 market studies across 300+ cities back every recommendation. Today we combine that experience with market intelligence, fieldwork and applied technology.
We don't rely on a single tool or a single person: we combine experience, data and technology to back every recommendation.
Decades seeing the business from operations, management and investment.
Rigorous research into demand, competition and opportunity.
Direct verification in the destination, not just desk research.
Integrated as each project requires: engineering, architecture, archaeology, travel agencies and tour guides.
Our own tools that strengthen analysis and operations.
We're with you from the idea until your hotel is generating money. No fluff, just results.
We use technology and artificial intelligence to give you insight other consultants simply don't have.
Our clients trust us because we speak the truth and deliver what we promise.
We don't guess. Every recommendation is backed by field data, research and years of real market experience.
Every project is different. We design specific solutions for your hotel, your market and your goals.
A small, multidisciplinary team. When a project calls for it, we bring in a network of external specialists —engineers, architects, archaeologists, travel agents and tour guides— according to the nature of each study or development.
More than 40 years of experience in hotel operations, with roles at chains such as Posadas de México, Crowne Plaza, Holiday Inn, Hilton and Grupo HOLA. He has been directly involved in project analysis and evaluation, the sale of hotel properties and construction, remodeling, opening and operations-audit processes for four- and five-star and grand-tourism hotels. His network includes development directors and vice presidents of the leading operators and franchises working in Mexico. Throughout his career he chaired the Tourism Promotion Trust of the Guadalajara Metropolitan Area and served on the Agave Landscape Council, among other industry bodies.
With more than 20 years of experience in research and consulting, she has taken an active part in developing private and social-sector projects, building a solid track record in market intelligence. Master's in Management and a Bachelor's in Tourism Business Management from UAG; a university professor at UAG since 1999. She has led more than 160 market studies in the hotel sector, generating strategic knowledge for the hospitality industry, and has carried out market research for clients such as Expo Guadalajara, Starbucks, Hilton and Banorte. She has also contributed to the evaluation and design of competitive tourism products, with methodologies that strengthen the differentiation and sustainability of projects in domestic and international destinations.
More than 25 years leading technology teams and operations. He leads the development of JJ Intelligence, the firm's technology platform, applying artificial intelligence and automation to hotel and restaurant operations. He previously directed the international operations of RoboRAVE International, a global educational-robotics program present in more than 60 cities.
“We don't guess: every recommendation rests on field data, market research and real operational experience.”JJ Díaz de Sandi & Asociados